General
What services does AB Digtal Design offer?
AB Digital Design offers a comprehensive range of design services, including custom WordPress website design, brand strategy, website copywriting and website hosting & maintenance to help businesses establish a strong online presence
How does the design process work?
Our process begins with a thorough understanding of your brand, your audience and your goals. We then translate this understanding into a unique design concept. You’ll be involved throughout the process, from initial discussions and ideation to design refinement and finalisation.
How long does it typically take to complete a project?
Typical timeframe is 4-8 weeks but if it is a complex scope then this can also take longer.
We can also fast track a project for a 50% accelerated fee surcharge, this will mean that your project will be completed in half the standard time, ensuring a quicker launch without compromising on quality.
What if I have changes or revisions?
We welcome and encourage your feedback at all stages of the design process. Our goal is to create a design that not only meets but exceeds your expectations, and your input is crucial in achieving that.
What are our studio hours?
Monday – Wednesday 9:00am – 4:00pm
Outside of these hours, I monitor my inbox intermittently, however, I’m always available for website technical emergencies
Brand strategy
What is brand strategy and why do I need it?
Brand strategy is the foundation of your business identity. It defines your purpose, values and positioning, shaping how you connect with your audience and differentiate from competitors.
What is SEO?
SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher on search engines like Google. The goal is to increase visibility, attract more visitors, and drive the right audience to your site without relying on paid ads.
When your website is SEO-optimised, it becomes easier for people to find your business online, whether they’re searching for your services, industry-related topics or specific solutions you offer.
How is the brand strategy created?
We start with a comprehensive questionnaire, which AI processes into a 10-page brand strategy document. We then refine it, adding depth and personality to ensure it aligns with your business.
Do I need a brand strategy before getting a website?
While not required, having a brand strategy in place helps ensure your website design and messaging are aligned with your business goals and target audience.
What's included in a brand strategy?
A detailed 10-page document covering your brand core (purpose, mission, vision, values), brand positioning, messaging, tone of voice and strategic direction.
Copywriting
Why does my website need custom copywriting?
Your website isn’t just about looks, it’s also needs to engage, inform and convert visitors into customers. Well-written SEO-friendly copy improves search rankings and helps communicate your value effectively.
How does the website copywriting process work?
We start with your brand strategy to ensure alignment, then AI generates an initial draft. We then refine and personalise it, ensuring it’s in your unique tone of voice and designed to connect with your audience.
Will my website copy be SEO optimised?
Yes! We incorporate SEO best practices, including keywords, meta descriptions and clear formatting, to help your website rank higher in search results.
Can you rewrite my existing website copy?
Absolutely! If your current copy needs refreshing, restructuring or better SEO integration, we can refine it to align with your brand and goals.
Web Design
What platform do you use for web design?
We build custom WordPress websites—no templates, no shortcuts. Just strategic, user-friendly designs tailored to your business.
What's included in your website design package?
Each package includes custom design (5+ pages), blog setup, 404 page, mobile responsiveness, SEO best practices, Google Analytics setup, social media integrations and post-launch support.
See more details here
What do I need to provide before we start?
For web design projects, we need your brand assets (logos, colours, fonts), imagery and website content unless we are also providing copywriting. For brand strategy and copywriting, you’ll complete a detailed intake questionnaire.
How many rounds of revisions do I get?
We offer two rounds of design amendments to ensure your website meets your vision and business needs.
Can I edit my website myself after launch?
Yes! We provide a video training manual covering basic updates, so you can confidently manage your site post-launch.
Hosting & Maintenance
Do I need website maintenance
Yes! Websites need regular updates, security checks and backups to stay secure, fast and fully functional. Without maintenance, your site could become vulnerable to attacks or performance issues.
You are able to do this yourself but if you just want to get rid of that extra job off your to-do list, check out our hosting and maintenance pricinghere
What’s included in your hosting & maintenance package?
Our care plans cover secure hosting, regular backups, plugin and WordPress updates, security monitoring and performance optimisation to keep your site running smoothly.
Can I host my website elsewhere?
Yes, but we highly recommend using a reliable hosting provider with proper security and backup protocols to avoid downtime and potential data loss.
What happens if my website goes down?
If you’re on a maintenance plan, we’ll handle troubleshooting and get your site back online as quickly as possible.
Why is website security so important?
Websites face daily hacking attempts and security risks. Proper security measures help protect your data, improve SEO and maintain customer trust.